Top 5 Social Networking Apps in Kenya: Q1 2024 Performance

In the first quarter of 2024, the top 5 social networking apps in Kenya experienced notable shifts in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of the performance of WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and Threads.

WhatsApp Messenger saw a remarkable increase in weekly downloads, beginning the quarter with 75K and peaking at over 835K by the end of March. The app's weekly active users also showed a consistent upward trajectory, climbing from 12.4M to 14.3M. Revenue remained relatively stable, fluctuating between $4 and $7 weekly.

Telegram Messenger experienced a steady rise in weekly revenue, peaking at around $671 by early March. Weekly downloads surged from 34K to 137K, while weekly active users fluctuated, ending the quarter at approximately 2.3M.

Facebook showed significant growth in both weekly revenue and downloads. Revenue increased steadily, reaching $1.3K by mid-March. Downloads saw a substantial rise from 73K to over 513K. The app's active users also increased, from 12.5M to 13.4M by the end of the quarter.

Messenger had a modest start with weekly downloads around 28K, but this number grew to 180K by the end of March. Active users rose from 3.7M to 4.3M, indicating a growing user base despite no revenue generation during this period.

Threads showed a gradual increase in weekly downloads, starting at 14K and ending the quarter at 14K. Active users grew from 146K to nearly 193K by the end of March, demonstrating steady user engagement.

For more detailed insights and data, visit Sensor Tower.